Eastern Metal App Privacy Policy


At Eastern Metal Supply ("Eastern Metal," "us", "our," or "we"), we recognize that your privacy is important - both to you and to us. This Privacy Policy ("Policy") discloses our privacy practices, as related to your access and use of the Eastern Metal Catalog App ("App") via Android and iOS devices, and related products and services we may offer to you via or in relation to your use of the App (collectively, "Services"). Eastern Metal is committed to the fair and transparent processing of your information.


Our Policy is designed to advise you about how we use, protect, and disclose the information we receive or collect about you, explains your privacy rights, and how you can manage the privacy of your Personal Information. Please read the following information carefully.


Please note that this Policy does not govern practices of third parties, such as our partners, third party service providers, or advertisers. Any information you provide to a third party while utilizing their website or service will be governed by the third party's privacy policy and/or terms of use. Please read all third parties' privacy policies and terms of use carefully.


1. Information We Collect


We may collect certain information from you when you use our Services, including our App. That information includes:


Personal Information:In order for you to download the App, contact us with feedback or questions, request information from us, use certain functions on our App (including requesting a quote for products), we may ask you to provide information about yourself. Personal Information, also known as "Personal Data,"is any information that can be used to identify, locate or contact you. This includes your name, physical address, email address, telephone number, and other identifying information. It also includes other information that may be associated with your Personal Information, such as your location, IP address, preferences or interests.Importantly, we may collect Personal Information directly from you when you visit our App.


At times, we may require you to provide certain Personal Information to use certain Services or fulfill your request - for instance, when you request a quote, we need to gather your name, address, and other Personal Information to fulfill your request. Please see the "Why We Use& Share Your Information" section below for the bases for how we may use or otherwise process your information.


Non-Personal Information (aka "Generic Information"): In general, Eastern Metal may also gather some generic information from our App users automatically, but which does not directly reveal a visitor's identity. This includes your device's operating system, browser settings, your Internet Protocol ("IP") address, location information, your network service provider, and details related to how and when you access and use the App, among other information. We gather this information for limited purposes, like determining our Service or customer service needs.


2. How We Collect Your Information


Eastern Metal collects and obtains your information in a few ways: there is information that you choose to give to us, information we obtain through your use our Services - including our App - and information we obtain from third parties. Each of these is detailed below:


A. Information You Give to Us


When you use our App or other Services, we collect certain information that you choose to share with us. Sometimes this is information that we require in order for you to use our Services: for instance, when you download and install the App or request a quote regarding products listed in the App, we may ask you for your name, your address, your email address, your phone number, and other identifying information about you. We may require you to provide other information to use certain Services.


We will also collect information you voluntarily provide to us, such as when you sign up to receive our newsletter or alerts about our products, or when you contact us, such as when you have questions or comments about our App or Services.


B. Information We Obtain When You Use Our Services


  • Device Information:As noted above, we may collect certain information related to the device that you use to log into, access and use the App.
  • Location Data:We may also collect information about your location. We may collect this information through your device's features.
  • Aggregate Information:We may use other aggregate information in relation to how you use our App.


We do not collect or access your contacts listed on your device as part of your use of the App and other Services.


We may use "cookies" and other similar technologies to collect information about your activities. This is so that we can customize certain aspects of your specific experience, and improve the overall function and efficiency of our Sites and Services. Cookies are small data text files stored locally on your computer that uniquely identify your browser. Eastern Metal does not track user behavior over time and across other third-party websites or online services.


Our third-party service providers, third-party partners (such as retail partners), advertisers and other companies may use cookies or other similar technologies to collect your information and track your behavior. These companies may collect information about your use of our Sites or Services and other online services over time and across different services. Additionally, some companies may use information collected to deliver targeted ads on behalf of us or other companies, including on other websites or online services. Eastern Metal is not responsible for the functioning of cookies or other technologies used and placed by third parties on your device.


You may be able to control what cookies or other technologies your browser or mobile device accepts through your browser or mobile device settings. Please refer to instructions provided by your mobile device's manufacturer to determine whether you can limit the placement of and/or remove cookies or other technologies on your device. Please note, however, that some aspects of our Services may not function properly if you elect to disable cookies, which could impact your experience with the App. Eastern Metal does not respond to "do not track" browser signals.


Other technologies


We may gather information about you automatically through your use of the App, e.g., your IP address, and we may collect information by automated means, including technologies such as pixel tags, browser analysis tools, server logs and web beacons. This information is not personally-identifiable. We use this information to better understand, customize and improve user experience with our Sites, Services and offerings as well as to manage our advertising.


In many cases, the information we collect using cookies and other tools is only used in a non-identifiable way, without any reference to your Personal Information. For example, we use information we collect about all website users to optimize our Sites and to understand website traffic patterns. We may aggregate and/or de-identify the data about visitors to our Site and use it for product and service development and to improve the quality of our products and Services. If we do associate the information we collect using cookies and other technology with your Personal Information, then it will become "Personal Information" and will be protected as described above.


C. Information We Obtain from Third Parties


Eastern Metal may collect information from various third parties about you, such as any third-party service providers who we use to provide our Services to you.


3. Why We Use and Share Your Information


We will primarily use, share, and/or disclose your information to provide you access to, and facilitate your use of, our App and other Services. We will use, share, and/or disclosure Personal Information from or about you in the following instances:


a. When you consent for us to do so ("Consent"). We may also ask for your consent to process your personal information for a specific purpose that we communicate to you, for instance, to receive our newsletter and other such mailings you may be interested in. When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time and we will stop processing of your data for that purpose.


b. To fulfill a contractual obligation that we have with you, where applicable ("Contract"). This includes providing you access to and use of our App.


c. To comply with a legal or statutory requirement or obligation ("Legal Obligation"). This may include responding to a lawful and enforceable request by law enforcement, judicial body, or other public authorities, or in connection with a legal obligation, or reporting unlawful activity to law enforcement.


d. To fulfill another legitimate interest, when not overridden by your interests or, where applicable, your fundamental rights and freedoms which require the protection of Personal Information ("Legitimate Interest").


4. How We Use Your Information


As mentioned above, we will primarily use your information to provide you access to, and facilitate your use of, our App and other Services.


We will also use certain types of information to enhance the operations of our App and Services, improve our Services, statistically analyze App and Services use, improve our marketing and promotional efforts, and customize the content, layout, and performance of our App and our Site. We may use your information to assist us in delivering information and contacting you when needed (for example, providing information about changes in our Services, App, or this Policy). Importantly, we may use your information to resolve disputes, troubleshoot problems, and enforce our relevant agreements with you, including this Policy.


a. Cookies and Other Technologies


We may use "cookies" and other similar technologies to collect information about your activities. This is so that we can customize certain aspects of your specific experience, and improve the overall function and efficiency of our App and Services. Cookies are small data text files stored locally on your device that uniquely identify your browser. We may use cookies to perform tasks such as: monitoring aggregate App usage metrics, storing and remembering your passwords (if you choose this option), storing your account and advertising preferences you have set, and personalizing the services we make available to you. Eastern Metal does not track user behavior over time and across other third-party websites or online services.


Our third-party service providers may use cookies or other similar technologies to collect your information and track your behavior. These companies may collect information about your use of our App or Services and other online services over time and across different services. Additionally, some companies may use information collected to deliver targeted ads on behalf of us or other companies, including on other websites or online services. Eastern Metal is not responsible for the functioning of cookies or other technologies used and placed by third parties on your device.


You may be able to control what cookies or other technologies your browser or mobile device accepts through your browser or mobile device settings. Please refer to instructions provided by your mobile device's manufacturer to determine whether you can limit the placement of and/or remove cookies or other technologies on your device. Please note, however, that some aspects of our Services may not function properly, which could impact your experience, if you elect to disable cookies.


5. How We Disclose or Share Your Information


Eastern Metal does not sell, trade, or rent your Personal Information to others. We may release or disclose your information to third-party service providers or agents who perform functions on our behalf or who facilitate the provision of our Services to you. For instance, we may need to provide your user account information to our data hosting and data processing service providers. Additionally, we may release or disclose your information to third-party partners in some instances. For instance, in responding to your request for a quote on certain goods, we may need share some of your information with third parties to facilitate your request.


Please be aware that any third-party's use of your information is governed by their respective privacy policies, not this Policy. The privacy practices of third parties are not subject to our control, and Eastern Metal is not responsible for the policies and practices of third parties.


We may share information with other Eastern Metal entities. We may also share your information in relation to a merger, sale, financing, acquisition or other transaction involving all or a part of Eastern Metal with another company.


We may also share any additional information that you have consented for us to share.


We may also be required to disclose your information in response to a lawful request by law enforcement, judicial, or other public authorities, or in connection with a legal obligation. In such instances, we will disclose your PII upon receipt of a court order, subpoena, or other lawful process, or where otherwise required by law.


We reserve the right to report to law enforcement any information - including Personal Information - related to the use of our Services used to further any unlawful activity or activity we in good faith believe to be unlawful.


6. International Transfers of Your Information


If you are downloading or using the App or other Services from a country other than the United States or Canada, your use or download will necessarily result in the transfer of information across international boundaries. If you are located in the European Union you should be aware that information you provide or which is otherwise collected on this App or through any Services rendered may be transferred to countries (including the United States) which do not have data protection laws deemed as adequate as those in the EU.


In cases where we need to transfer Personal Information outside the European Union, we will ensure that adequate safeguards, as required under applicable data protection legislation, will be implemented.


7. How Long Do We Keep Your Information?


We keep your Personal Information to enable your continued use of our App and other Services, for as long as it is required in order to fulfil the relevant purposes described in this Privacy Policy, as may be required by applicable law, as necessary to protect our rights and interests, or as otherwise communicated to you.


8. Your Privacy Rights


We will ensure that you can exercise your rights pertaining to your Personal Information, including rights as provided by various data protection laws. Eastern Metal therefore informs you that, where applicable under relevant law, you are entitled:


  • to have access to your Personal Information upon simple request - that is, you may receive a copy of such data (if requested), unless such data is made directly available to you, for instance within your personal account;
  • to have access upon simple request, and free of charge, the categories and names of addresses of third parties that have received Personal Information for direct marketing purposes;
  • to obtain a rectification of your Personal Information should it be inaccurate, incomplete or obsolete;
  • to obtain the deletion of your Personal Information in the situations set forth by applicable data protection law (the "right to be forgotten").
  • to withdraw your consent to the data processing without affecting the lawfulness of processing, where your Personal Information has been collected and processed on the basis of your consent;
  • to object to the processing of your Personal Information (where it has been collected and processed on the basis of Eastern Metal's legitimate interests) in which case we may ask you to justify your request by explaining to us your particular situation;
  • to request a limitation of the data processing in the situations set forth by applicable law;
  • to have your Personal Information directly transferred by Eastern Metal to a third-party processor of your choice (where technically feasible and when processing is based on your consent); and
  • to non-discrimination, as defined under relevant law, in the Services or quality of Services you receive from us for exercising your rights.


Under certain laws, you may also have the right to "opt-out" of having your Personal Information sold to a third party. However, Eastern Metal does not sell your Personal Information to any other party. Only in the case of a merger, sale, financing, acquisition, or other transaction involving all or part of Eastern Metal may your information be involved in a transaction.


For deletion/"right to be forgotten" requests, we will undertake a good faith effort to accommodate requests for access to or deletion of personal information. However, these requests may be subject to the evaluation of additional factors, including disproportionate burden or expense, or the risk to the rights, including the privacy rights, of others.


We will strive and work to resolve any inquiry you may have regarding our privacy practices. EU residents may also file a complaint before a competent data protection authority regarding the processing of your Personal Data. While we suggest that you contact us beforehand, if you wish to exercise this right, you should contact the competent data protection authority directly.


If you have any questions, would like to exercise any of these rights, or if you need any assistance with privacy related matters, please contact us as described in the "Contact Us" section below. We will take the necessary steps to respond to you as soon as possible.


A. Your Choices on Collection and Use of Information


You may change certain preferences in your account regarding the sharing and use of your information on our Site by visiting your account settings. Please note that some Site functionality may be impacted depending on the preferences you choose.


Eastern Metal also offers individuals the opportunity to choose or "opt-in" to receive emails or other communications from us and/or our partners regarding offers, products, and services we feel may interest you. We will ask you if you want to receive such emails before we begin sending them to you. If have opted in to receive such communications from us but later decide you do not want to receive solicitations from us or our partners related to your account with us, you always can "opt-out" by accessing and editing your account information to no longer receive such offers and mailings, or by following the "unsubscribe" directions attached to such emails.


You also have the ability to change your browser's and your device's cookie settings, as described above.


B. Updating and Correcting Your Information


If you need to access, update, or delete other Personal Information we may have, please contact us at the address below. Note that we may limit additional requests to modify your Personal Information, such as if your request impacts other users' privacy, concerns information that Eastern Metal does not possess or control, is repetitive, is unlawful, or requires technical means disproportionate to the request.


9. Protecting Your Information


At Eastern Metal, we take reasonable and appropriate security measures to protect your information from loss, misuse, and unauthorized access, alteration, disclosure, and destruction.


While we strive to make your information as secure as possible, no transmission system or data network can be guaranteed to be 100% secure. As a result, you acknowledge that there are data security and privacy limitations inherent to the Internet, and that the security, integrity, and privacy of any and all information exchanged between you and Eastern Metal cannot be guaranteed.


10. Children


All of Eastern Metal's Services - including our App - are intended for adult audiences only, and are not intended for or directed to anyone under 16 years of age. We therefore do not knowingly collect personal information from anyone under 16 years of age. If you are under 16 years of age, do not attempt to register for or use any service provided by Eastern Metal - including the App - and do not provide us any personal information about yourself.


11. Changes to Our Privacy Policy


The most current version of our Policy is accessible on through the App at all times. We reserve the right to make changes to our Policy at any time and at our sole discretion. We encourage you to review the Policy from time to time to ensure that you are familiar with our practices, and aware of any changes. In addition, we will notify you via an in-App message or alert if we make material changes to the Policy and what those material changes may be.


12. How to Contact Us


If you have any questions regarding this Policy or our privacy practices, you can contact us at: Eastern Metal Supply 3600 23rd Ave. South Lake Worth, FL 33461 Toll-Free: 800.432.2204 Or by email at: [email protected] Please note that we are not responsible for the content or practices of third party websites or services to which Eastern Metal may link to or whose products we may inform you of through the App. Your interaction with all third party service providers' websites is governed by the applicable third party privacy policies. We encourage you to review the privacy policies of such third party providers before using their sites or services.


13. Your California Privacy Rights


California Civil Code Section 1798.83 permits California residents who have supplied Personal Information, as defined in the statute, to us to request and obtain certain information regarding our disclosure, if any, of Personal Information to third parties for their direct marketing purposes. If this applies, you may obtain the categories of Personal Information shared and the names and addresses of all third parties that received Personal Information for their direct marketing purposes during the immediately prior calendar year (e.g., requests made in 2017 will receive information about 2016 sharing activities). To make such a request, please provide sufficient information for us to determine if this applies to you, attest to the fact that you are a California resident and provide a current California address for our response. You may make this request in writing to us at the below address. Any such request must include "California Privacy Rights Request" in the first line of the description and include your name, street address, city, state and ZIP code. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this address. Effective Date: 10.02.2018